Flavor: Macho Chilli
Country: India (found in USA)
When Seen: October 2021
In a Bite: Mildly spicy ketchup
In a Haiku: The Village People. If made into a snack food. Might be this macho.
Origin Story: Inspired by videos of young men seeking to prove their manhood through feats of strength conquering excessively spicy food. Although clearly that message failed to make its way down from the Flavor Department to the Lay’s Test Kitchen, as these chips would barely startle a baby.