A journey through the many flavors of Lay's from the four corners of the globe
A journey through the many flavors of Lay's from the four corners of the globe
Flavor: Chili Crab Country: Thailand When Seen: November 2022 In a Bite: Like roasted chili paste with sweet and fishy notes In a Haiku: Crab goes in the pot. Followed by broth and chili. Open bag, don’t stew. Origin Story: When wealthy and Instagram famous–or aspiring–Thais go to Singapore, the one stop they all have …
Flavor: Miso Butter Country: Thailand When Seen: January 2023 In a Bite: Like vegemite on toast with lots of butter In a Haiku: Umami to go. Dipped in broth but still crunchy? A Lay’s miracle. Origin Story: Miso, the centuries old fermented soybean paste, has seen an explosion in its global popularity over the past …