A journey through the many flavors of Lay's from the four corners of the globe
Flavor: Gusto Barbecue Country: Italy When Seen: Unreported In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Salty, smoky heat, Loud, bold flavors, gold in hand, Passionate crunch now. Origin Story: In Italy, “Gusto” isn’t just a word for taste—it’s a way of life. It’s …
Flavor: Punchy Paprika Country: United Kingdom When Seen: July 2026 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Deep red, smoky heat, Salty crunch, bold pepper pop, Wake up your palate. Origin Story: Paprika is usually the quiet, supportive background singer of the spice …
Flavor: Sizzling Flame Grilled Steak Country: United Kingdom When Seen: July 2026 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Charred meat, smoky air, Sizzling heat in every bite, Steak on a potato Origin Story: When the Flavor Department decided to tackle “steak,” they …
Flavor: Jalapeño & Cheese Peanuts Country: United Kingdom When Seen: July 2026 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:Tiny baby spuds.Actually just salty nuts.Spicy cheese embrace. Origin Story: If the Flavor Department thought putting jalapeño and cheese on a potato was a win, …
Flavor: Jalapeño & Cheese Country: United Kingdom When Seen: July 2026 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:Sharp cheddar takes hold.Green heat follows in its wake.A bold, cheesy spark. Origin Story: The Flavor Department has a long-standing obsession with “Cheese & Onion,” but …
Flavor: Strong Hot Chicken Wings Country: United Kingdom When Seen: July 2026 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:Strong heat, bold and loud,Wing-stop fire in every crunch,Max power unleashed. Origin Story: The Flavor Department decided that “Hot” wasn’t enough. By slapping “Strong” on …
Flavor: Portuguese Chorizo & Onion Country: United Kingdom When Seen: July 2026 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:Smoky pork and gold,Salty tears for a lost dream,Trophy slips away. Origin Story: The Flavor Department has leaned into the spirit of competition for this …
Flavor: Argentinian Grilled Steak Country: Poland When Seen: April 2026 In a Bite: Savory grilled steak flavor without any spicy kick In a Haiku:Pampas grass waves lowGrill smoke wafts through the spring airSteak dreams all come true. Origin Story: The inspiration for this flavor comes from Argentina’s legendary asado tradition, a culinary practice that goes …
Flavor: Caramelized Apricot & Bacon Country: Poland When Seen: March 2025 In a Bite: Subtle hints of apricot leave you wishing for more In a Haiku: Summer fruit meets smoke Bacon carries the chorus Sweetness lingers soft Origin Story: Somewhere in The Lay’s Flavor Department, a renegade developer grew tired of safe pairings. Caramelized fruit …
Flavor: BBQ Sauce Country: France When Seen: November 2025 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Sauce from the smokers Mellow, tangy, sweet on chips BBQ arrives Origin Story: France is not typically associated with barbecue culture-their smoke-forward cooking tends toward sausages and …
