Flavor: BBQ Prik Zab Zeed (literally deliciously spicy chili BBQ)
When Seen: March 2022
In a Bite: Spicy BBQ sauce
In a Haiku: Prepare the pepto. A flaming anus awaits. Enjoy with caution.
Origin Story: This flavor is so to-the-max spicy that the Lay’s Flavor Department couldn’t even compose themselves to come up with an English translation of the name, opting instead for a transliteration of the Thai name. Fitting, then, that they decided to premiere this as the latest flavor in their Max line of chips.