A journey through the many flavors of Lay's from the four corners of the globe
Flavor: Spicy Korean Ramen Country: Thailand When Seen: March 2022 In a Bite: Spicy and sweet, with notes of squid and seaweed In a Haiku:Torture for the tongue.Adrenaline starts to flow.Ready for battle. Origin Story: As we’ve documented before, the Lay’s Flavor Department (and much of Thailand’s youth) have fallen for all things Korean, including …
Flavor: BBQ Prik Zab Zeed (literally deliciously spicy chili BBQ) Country: Thailand When Seen: March 2022 In a Bite: Spicy BBQ sauce In a Haiku:Prepare the pepto.A flaming anus awaits.Enjoy with caution. Origin Story: This flavor is so to-the-max spicy that the Lay’s Flavor Department couldn’t even compose themselves to come up with an English …
Flavor: Grilled Prawn Gochujang Country: Thailand When Seen: March 2022 In a Bite: Spicy and sweet with a shrimp taste In a Haiku:Put the grill away.Pre-barbecued for your ease.Enjoy with Butter. Origin Story: Ever since the K-pop invasion arrived on the shores of Thailand, including Korean flavors in non-Korean foods has become an essential way …
Flavor: Truffle Country: Thailand When Seen: March 2022 In a Bite: The aroma of truffles hits you as soon as you open the bag. Tastes like buttery truffles. In a Haiku:Pigs can rest for good.The hunt in the woods is done.Just check aisle two. Origin Story: When one thinks of truffles, one things of luxury, …
Flavor: Salmon Chili Lime Country: Thailand When Seen: March 2022 In a Bite: A ragtag mix of sour, sweet and spicy, and salty with a hint of salmon In a Haiku: What’s left in the fridge? Old today, new tomorrow. It’s McMurdo style! Origin Story: In 2019, the Lay’s Flavor Department unveiled the modern version …
Flavor: Capelin Roe Mayonnaise Onigiri Country: Thailand When Seen: March 2022 In a Bite: Sweet and greasy mayo with a hint of seaweed In a Haiku:A samurai’s snack.Slow to stale, unlike seaweed.Ready for battle!. Origin Story: Onigiri, the Japanese triangular burritos wrapped in seaweed, are a perfect on-the-go snack commonly found in convenience stores, like …
Flavor: Paprika Country: Thailand When Seen: July 2019 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:Unoffensive taste.Don’t wipe your hands on your pants.That red pap’ will stain. Origin Story: The Lay’s Flavor Department’s internal market research has shown that consumers who prefer baked potato …
Flavor: Cheese Burger Country: Thailand When Seen: June 2021 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:A perfect duo.Forbidden by Exodus.Thank you, Lionel. Origin Story: Go to any urban area in Thailand and you’ll have a hard time walking more than a few blocks …
Flavor: Mac & Cheese Country: Thailand When Seen: May 2021 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:Pure Southern comfort.Oozing with cheese, not whiskey.Best served warm, not nuked. Origin Story: This quintessential American comfort food is not commonly found in the homes and restaurants …
Flavor: Spicy Lobster Country: Thailand When Seen: May 2021 In a Bite: Sweet with a hint of chili and a shrimp-like aroma In a Haiku:Cockroach of the sea.Romantic date night for cheap.With ersatz Pringles. Origin Story: While lobster may have once been known as the food of the poor in the US, its status has …
