A journey through the many flavors of Lay's from the four corners of the globe
Flavor: King Crab XO Sauce Country: Thailand When Seen: May 2021 In a Bite: Like Chinese stir fry, with a tiny bit of heat and scent of squid (not crab) In a Haiku:High-end on the cheap.Transport yourself to Hong Kong.Squid or crab, who cares?. Origin Story: From its origins in high-end dining in Hong Kong, …
Flavor: Gourmet Sour Cream & Onion Country: Thailand When Seen: July 2021 In a Bite: Just like regular, old sour cream and onion. In a Haiku:Same, same but diff’rent.Gourmet if you believe it.Gold flakes, optional. Origin Story: With one of the greatest wealth gaps in the world and a deeply ingrained social hierarchy, the Lay’s …
Flavor: Extreme Cheesy Cheese Country: Thailand When Seen: July 2021 In a Bite: Like ham or smoked gouda, depending on who you ask. In a Haiku:Stock up on Lactaid.Or find yourself slung over.Yet still wanting more. Origin Story: For this edition of the Max series, the Thai Flavor Department wanted to see how far they …
Flavor: Ghost Pepper Country: Thailand When Seen: July 2021 In a Bite: All chili. Comes on slowly, but intensifies and sticks around for a bit. In a Haiku:A ghost of itself.Live to eat another day.Spicy without pain. Origin Story: Thais like it hot, so what better way to tickle–or incinerate–the tongue than the former record …
Flavor: Korean Cream Cheese Garlic Country: Thailand When Seen: July 2021 In a Bite: Smells like a stinky blue cheese, tastes like sour cream and onion In a Haiku:Smells like a wet sock.Tastes just like the streets of Seoul.Hold your nose and bite. Origin Story: Once again, the Thai Flavor Department has looked to Korean …
Flavor: Cheese Pizza Country: Thailand When Seen: January 2021 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:Not enough spacebucks? Pizza the Hutt gives these cheap.Just don’t share his fate. Origin Story: As in the US, Pizza Hut is a major pizza chain in Thailand, …
Flavor: Esan Hot Pot Country: Thailand When Seen: January 2021 In a Bite: Herby with a strong red onion-y taste In a Haiku:Now more than Andrew;can eat this pungent hot soup;stripped down on a chip. Origin Story: Esan, or Isaan, is the region in Northeast Thailand, and this flavor is inspired by their take on …
Flavor: Chili Lime Country: Thailand When Seen: January 2021 In a Bite: Artificially sour, with mildly spicy notes In a Haiku:Harry had it wrong.Lime goes better with chili;than with coconut. Origin Story: Chili and lime are two widely used flavor enhancers in Thai cuisine, like salt and pepper in the US. Given how prolific and …
Flavor: Grilled Shrimp and Seafood Sauce Country: Thailand When Seen: May 2019 In a Bite: A mix of shrimp flavored chips with sweet and spicy chips. Eat them together for that perfect 2-in-1 combo, or eat them separately, if you have the time to sort through the bag. In a Haiku:Friday night, alone.No money for …
Flavor: Original Recipe Chicken Country: Thailand When Seen: August 2020 In a Bite: Pretty much just like plain salt. Either that, or we may have COVID. In a Haiku:The secret is out.Eleven herbs and spices.Without the murder. Origin Story: You can’t do a partnership with KFC and not have the Colonel’s original recipe chicken flavor, …
