Flavor: Gusto Barbecue
Country: Italy
When Seen: Unreported
In a Bite: Untasted. Have you tried it? Email us and tell us what you thought.
In a Haiku:
Salty, smoky heat,
Loud, bold flavors, gold in hand,
Passionate crunch now.
Origin Story: In Italy, “Gusto” isn’t just a word for taste—it’s a way of life. It’s the same philosophy that gave us Gusto Bacon: if a flavor is worth doing, it’s worth doing with an aggressive amount of enthusiasm. For the Gusto Barbecue, Lay’s decided that the standard BBQ profile was far too timid for the Italian palate. They’ve doubled down on the intensity, packaging it in the Max range for a “Double Crunch” that mirrors the boldness of the seasoning and of the Italian spirit.
Photo submitted by: Anton
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