Flavor: Masala Twist
Country: India
When Seen: March 2026
In a Bite: Loaded with tangy and spicy chutney
In a Haiku:
It’s a tongue twister
Mahi meticulously mixed
mighty masala
Origin Story: Magic Masala is a long-time classic Lay’s flavor that’s been gracing Indian shelves and street stalls for years, but today’s consumer wants innovative flavors. The Lay’s Flavor Department got the memo, and put forth this new masala flavor, but with a twist. However, unless most twists, whose meanings are often hidden, this one is telegraphed right on the bag.
Have you tried this flavor?
