Flavor: Fried Squid
Country: Singapore
When Seen: October 2026
In a Bite: Untasted. Have you tried it? Email us and tell us what you thought.
In a Haiku:
Ocean’s salty breath,
Golden fry, a briny snap,
Squid’s savory dance.
Origin Story: Squid is a cornerstone of street food across Asia, but the “Flavors of Korea” series suggests a very specific, bold approach to the seasoning. Lay’s has attempted to blend the oceanic, slightly sweet profile of fried squid with a Korean-inspired zest, creating a chip that’s essentially a portal to a midnight snack in Myeong-dong. It’s a daring move, moving away from the traditional potato-chip palette to something that feels more like a delicacy, proving that the more adventurous the flavor, the more it stands out in a crowded market.
