Flavor: Kanazawa Shrimp Roe
Country: Singapore
When Seen: February 2026
In a Bite: Untasted. Have you tried it? Email us and tell us what you thought.
In a Haiku:
Ocean gems scatter
Briny pop on golden waves
Sea meets crunchy spud
Origin Story: Kanazawa, the jewel of Japan’s Ishikawa prefecture, sits where the Sea of Japan yields some of its finest seafood – including prized sakura ebi and other roe-bearing delicacies. The Lay’s Flavor Department distilled that coastal umami into chip form, bringing a taste of the Noto Peninsula to Singapore’s snack aisles.
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