Flavor: Pollo Asado (Roasted Chicken)
Country: Portugal
When Seen: Unreported
In a Bite: Untasted. Have you tried it? Email us and tell us what you thought.
In a Haiku:
Golden, charred skin glow,
Savory, roasted chicken,
Summer’s salty bite.
Origin Story: Roasted chicken—or frango assado—is a staple of Portuguese street food, typically defined by a heavy char and a salty, savory rub. The Lay’s Flavor Department decided to mirror this profile, attempting to condense the experience of a roadside grill into a potato chip. It’s a straightforward approach to a classic flavor, turning a traditional meal into a portable snack for those who want the taste of a roast without the effort of a kitchen.
Photo submitted by: Lay’s Flavours Around the World


