Flavor: Overloaded Nori Seaweed
Country: Philippines
When Seen: May 2025
In a Bite: MSG-enhanced seaweed with high ridges
In a Haiku: Another seaweed? This one is overloaded. But with MSG.
Origin Story: The Thai Flavor Department has long been the global leader amongst Lay’s peers when it comes to flavor innovation, so much so, that they have started developing and exporting flavors to other countries in the region. Since there is already a long list of seaweed varieties that have been released in Thailand, they decided to come up with an overloaded version for under-represented ASEAN countries.