Jalapeño flavor

Jalapeño – USA

Flavor: Jalapeño

Country: USA

When Seen: April 2021

In a Bite: Savory with a hint of sour and an occasional burst of heat.

In a Haiku: Like Russian roulette; without risk of grisly death. Spin without caution.

Origin Story: This flavor was originally slated to be called Shishito, which explains why only about one in ten chips actually have any spice to them. However, the Lay’s Flavor Department was overruled by the Marketing Department, which felt that shishito was not yet well known enough in middle America, thereby slapping the jalapeño moniker on the bag instead.

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