Flavor: Masala
Country: Pakistan
When Seen: September 2023
In a Bite: Salty and eggy with a scent of cumin
In a Haiku: Might not be magic. Yet, its egginess prevails. Cumin hits your nose.
Origin Story: Keeping with their humble naming traditions, the Lay’s Flavor Department opted for the simpler Masala moniker, unlike their colleagues to the east.