Flavor: Extreme Cheddar
When Seen: March 2021
In a Bite: Like an explosion of concentrated cheese powder mixed with salt.
In a Haiku: So much chedda here. An overnight millionaire; arrives in your mouth.
Origin Story: Late nights at work in the Flavor Department led to some staff snorting pure cheese powder for an extra jolt just to keep up with the demands of the job. Tired of the bloody noses, one of the team decided to drench one of their crunchiest chips in the pure stuff, and hence was born Extreme Cheddar! The kick in your face you never knew you wanted.