Laab saap nua flavor
Thailand

Laab Saab Nua – Thailand

Flavor: Laab Saab Nua (Minced meat salad) Country: Thailand When Seen: May 2021 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Refreshing as hell. Best eaten with sticky rice. Or on a fried chip? Origin Story: Laab is a quintessential spicy and minty minced …

Spicy salted prawn flavor
Thailand

Spicy Salted Prawn – Thailand

Flavor: Spicy Salted Prawn Country: Thailand When Seen: May 2021 In a Bite: A little sweet and spicy, with hints of garlic and chili and a fishy smell In a Haiku: A dish best served large. Not your grandma’s cocktail shrimp. Find it, if you can. Origin Story: Although part of its street food series, …

King crab XO sauce flavor
Thailand

King Crab XO Sauce – Thailand

Flavor: King Crab XO Sauce Country: Thailand When Seen: May 2021 In a Bite: Like Chinese stir fry, with a tiny bit of heat and scent of squid (not crab) In a Haiku: High-end on the cheap. Transport yourself to Hong Kong. Squid or crab, who cares? Origin Story: From its origins in high-end dining …

Cheetos cheese flavor
USA

Cheetos Cheese – USA

Flavor: Cheetos Cheese Country: USA When Seen: August 2021 In a Bite: Like Cheetos but without the light, airy crunch In a Haiku: Chester can’t be pleased. Less dangerously cheesy. And a bit less bite. Origin Story: Due to the ongoing disruptions to the workplace resulting from the COVID-19 pandemic, the Lay’s Flavor Department team …

Gourmet sour cream & onion flavor
Thailand

Gourmet Sour Cream & Onion – Thailand

Flavor: Gourmet Sour Cream & Onion Country: Thailand When Seen: July 2021 In a Bite: Just like regular, old sour cream and onion. In a Haiku: Same, same but diff’rent. Gourmet if you believe it. Gold flakes, optional. Origin Story: With one of the greatest wealth gaps in the world and a deeply ingrained social …

Extreme cheesy cheese flavor
Thailand

Extreme Cheesy Cheese – Thailand

Flavor: Extreme Cheesy Cheese Country: Thailand When Seen: July 2021 In a Bite: Like ham or smoked gouda, depending on who you ask. In a Haiku: Stock up on Lactaid. Or find yourself slung over. Yet still wanting more. Origin Story: For this edition of the Max series, the Thai Flavor Department wanted to see …

Ghost pepper flavor
Thailand

Ghost Pepper – Thailand

Flavor: Ghost Pepper Country: Thailand When Seen: July 2021 In a Bite: All chili. Comes on slowly, but intensifies and sticks around for a bit. In a Haiku: A ghost of itself. Live to eat another day. Spicy without pain. Origin Story: Thais like it hot, so what better way to tickle–or incinerate–the tongue than …

Korean cream cheese garlic flavor
Thailand

Korean Cream Cheese Garlic – Thailand

Flavor: Korean Cream Cheese Garlic Country: Thailand When Seen: July 2021 In a Bite: Smells like a stinky blue cheese, tastes like sour cream and onion In a Haiku: Smells like a wet sock. Tastes just like the streets of Seoul. Hold your nose and bite. Origin Story: Once again, the Thai Flavor Department has …

Summer BLT flavor
USA

Summer BLT – USA

Flavor: Summer BLT Country: USA When Seen: June 2021 In a Bite: Toasty with a hint of mayo. In the words of one potato chip fan, “It tastes like what eating a sandwich feels like” In a Haiku: It’s all about crunch. Hidden member of this club. No offense, mayo. Origin Story: The bacon lettuce …

Chesapeake Bay Crab Spice flavor
USA

Chesapeake Bay Crab Spice – USA

Flavor: Chesapeake Bay Crab Spice Country: USA When Seen: June 2021 In a Bite: Pretty much identical to Old Bay seasoning In a Haiku: Crabs without the crab. Prepare for celery rush. Transport to the Bay. Origin Story: Maryland is famous for its blue crabs sprinkled with Old Bay seasoning, but for those who can’t …