Japanese seaweed flavor
Vietnam

Japanese Seaweed – Vietnam

Flavor: Japanese Seaweed Country: Vietnam When Seen: May 2023 In a Bite: Seaweed with a hint of sweetness, like sushi rice In a Haiku:It’s not from China.Nor is it from Korea.This is from Japan. Origin Story: Seaweed variety chips have long been popular in parts of Asia, from Thailand and Indonesia’s Nori flavor, to Taiwan’s …

French cheese flavor
Pakistan

French Cheese – Pakistan

Flavor: French Cheese Country: Pakistan When Seen: September 2023 In a Bite: Subtly cheesy In a Haiku:A gateway cheese chip.For those looking to ease in.Far from Limburger. Origin Story: When you think of cheese, what country comes to mind first? If you are the Pakistani Flavor Department, clearly the answer is France.

Paprika flavor
Pakistan

Paprika – Pakistan

Flavor: Paprika Country: Pakistan When Seen: September 2023 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:Soft on the senses.Is the red dust for flavor;or is it for show? Origin Story: While paprika may be considered a commonplace and basic spice to some, its exoticism …

Flamin' hot flavor
Pakistan

Flamin’ Hot – Pakistan

Flavor: Flamin’ Hot Country: Pakistan When Seen: September 2023 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:How hot is this chip?So hot it burned off the ‘g’.Best served with some milk. Origin Story: The Flamin’ Hot flavor is nothing new, having already been introduced …

Texas BBQ flavor
Pakistan

Texas BBQ – Pakistan

Flavor: Texas BBQ Country: Pakistan When Seen: September 2023 In a Bite: Salty, extra smokey, and a hint of tanginess In a Haiku:A whole lot of smoke.Just like a Texas smokehouse.With some Texan tang. Origin Story: Texas is home to two of the top five cities inhabited by Pakistanis in the US, so perhaps no …

Masala flavor
Pakistan

Masala – Pakistan

Flavor: Masala Country: Pakistan When Seen: September 2023 In a Bite: Salty and eggy with a scent of cumin In a Haiku:Might not be magic.Yet, its egginess prevails.Cumin hits your nose. Origin Story: Keeping with their humble naming traditions, the Lay’s Flavor Department opted for the simpler Masala moniker, unlike their colleagues to the east.

Yogurt and herb flavor
Pakistan

Yogurt & Herb – Pakistan

Flavor: Yogurt & Herb Country: Pakistan When Seen: September 2023 In a Bite: Mildly creamy with a faint hint of herbs In a Haiku:Try to guess which herb.Only expert tongues can tell.Are you among them?. Origin Story: Unlike their colleagues in Jordan, who opted to cram in a bunch of herbs along with yogurt, the …

Chili crab flavor
Thailand

Chili Crab – Thailand

Flavor: Chili Crab Country: Thailand When Seen: November 2022 In a Bite: Like roasted chili paste with sweet and fishy notes In a Haiku:Crab goes in the pot.Followed by broth and chili.Open bag, don’t stew. Origin Story: When wealthy and Instagram famous–or aspiring–Thais go to Singapore, the one stop they all have in common is …

Barbecue flavor
France

Barbecue – France

Flavor: Barbecue Country: France When Seen: May 2019 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku:Time for the meatstick.With some grilled veggies there too.Time machine, blast off. Origin Story: Long-time readers of LATW know that we tend to avoid posting flavors that we consider …

Sea salt flavor
China

Sea Salt – China

Flavor: Sea Salt Country: China When Seen: February 2022 In a Bite: Untasted, but we have a good guess In a Haiku:Not just any salt.The finest salt from the sea.Sea-soned with great care. Origin Story: You might be asking yourself, how is this flavor any different than the Classic salted flavor? But you already know …