French cheese flavor
Pakistan

French Cheese – Pakistan

Flavor: French Cheese Country: Pakistan When Seen: September 2023 In a Bite: Subtly cheesy In a Haiku: A gateway cheese chip. For those looking to ease in. Far from Limburger. Origin Story: When you think of cheese, what country comes to mind first? If you are the Pakistani Flavor Department, clearly the answer is France.

Paprika flavor
Pakistan

Paprika – Pakistan

Flavor: Paprika Country: Pakistan When Seen: September 2023 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Soft on the senses. Is the red dust for flavor; or is it for show? Origin Story: While paprika may be considered a commonplace and basic spice to …

Flamin' hot flavor
Pakistan

Flamin’ Hot – Pakistan

Flavor: Flamin’ Hot Country: Pakistan When Seen: September 2023 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: How hot is this chip? So hot it burned off the ‘g’. Best served with some milk. Origin Story: The Flamin’ Hot flavor is nothing new, having …

Texas BBQ flavor
Pakistan

Texas BBQ – Pakistan

Flavor: Texas BBQ Country: Pakistan When Seen: September 2023 In a Bite: Salty, extra smokey, and a hint of tanginess In a Haiku: A whole lot of smoke. Just like a Texas smokehouse. With some Texan tang. Origin Story: Texas is home to two of the top five cities inhabited by Pakistanis in the US, …

Masala flavor
Pakistan

Masala – Pakistan

Flavor: Masala Country: Pakistan When Seen: September 2023 In a Bite: Salty and eggy with a scent of cumin In a Haiku: Might not be magic. Yet, its egginess prevails. Cumin hits your nose. Origin Story: Keeping with their humble naming traditions, the Lay’s Flavor Department opted for the simpler Masala moniker, unlike their colleagues …

Yogurt and herb flavor
Pakistan

Yogurt & Herb – Pakistan

Flavor: Yogurt & Herb Country: Pakistan When Seen: September 2023 In a Bite: Mildly creamy with a faint hint of herbs In a Haiku: Try to guess which herb. Only expert tongues can tell. Are you among them? Origin Story: Unlike their colleagues in Jordan, who opted to cram in a bunch of herbs along …

Chili crab flavor
Thailand

Chili Crab – Thailand

Flavor: Chili Crab Country: Thailand When Seen: November 2022 In a Bite: Like roasted chili paste with sweet and fishy notes In a Haiku: Crab goes in the pot. Followed by broth and chili. Open bag, don’t stew. Origin Story: When wealthy and Instagram famous–or aspiring–Thais go to Singapore, the one stop they all have …

Barbecue flavor
France

Barbecue – France

Flavor: Barbecue Country: France When Seen: May 2019 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Time for the meatstick. With some grilled veggies there too. Time machine, blast off. Origin Story: Long-time readers of LATW know that we tend to avoid posting flavors …

Sea salt flavor
China

Sea Salt – China

Flavor: Sea Salt Country: China When Seen: February 2022 In a Bite: Untasted, but we have a good guess In a Haiku: Not just any salt. The finest salt from the sea. Sea-soned with great care. Origin Story: You might be asking yourself, how is this flavor any different than the Classic salted flavor? But …

Olive oil flavor
France

Mediterranean Olive Oil – France

Flavor: Mediterranean Olive Oil Country: France When Seen: April 2023 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Just olive oil. Rich, smooth, and aromatic. Like a day in Nice. Origin Story: The Lay’s Flavor Department in France loves simple, yet exquisite flavors, as …