When Seen: January 2021
In a Bite: Sour, yet artificial lime taste
In a Haiku: Lemons are yellow; just like the Spanish limón; unless they are green.
Origin Story: As of 2019, the US census estimates that more than 60 million people in the US are of Hispanic origin, which is just under 1 in 5 Americans. With its Spanish language flavors such as Limón (not be confused with Lime from China), Lay’s is hoping to make inroads with this rapidly growing population segment. Unfortunately, it’s been awhile since anyone in the Lay’s Flavor Department has taken high school Spanish, as limón actually means lemon, not lime, as pictured on the packaging.