When Seen: May 2019
In a Bite: Untasted. Have you tried it? Email us and tell us what you thought.
In a Haiku: Got ridges so deep; your tongue will think its falling; into burger bliss.
Origin Story: Nothing beats a side of potato chips with a hamburger–except maybe some french fries. But what about for those of us who want to eat our burger and chips on the go? The Lay’s Flavor Department solved that challenge by capturing the essence of both in one deeply ridged chip. Now you no longer have to choose between eating your burger or your chips while walking down the street.