When Seen: December 2022
In a Bite: Aggressively sour, no hint of chili
In a Haiku: The sour lingers; longer than Team USA; lasted in Qatar.
Origin Story: This flavor is a classic from Mexico, which is sold under the Sabritas brand there. It has been introduced to the US market in celebration of the World Cup. While soccer/football has recently risen in popularity in the US, it is long reined as king in other parts of the Americas, including in Mexico. In recognition of this, the Lay’s Flavor Department has introduced this widely popular flavor from America’s neighbor to the South as one of its World Cup flavors.