A journey through the many flavors of Lay's from the four corners of the globe
A journey through the many flavors of Lay's from the four corners of the globe
Flavor: Chili Crab Country: Thailand When Seen: November 2022 In a Bite: Like roasted chili paste with sweet and fishy notes In a Haiku: Crab goes in the pot. Followed by broth and chili. Open bag, don’t stew. Origin Story: When wealthy and Instagram famous–or aspiring–Thais go to Singapore, the one stop they all have …
Flavor: Fried Chicken Wings & Sriracha Sauce Country: Thailand When Seen: February 2023 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Sour, sweet, spicy. Paired with salty, greasy wings. Complex, yet simple. Origin Story: The original Sriracha sauce can trace its origins to Thailand …
Flavor: Miso Butter Country: Thailand When Seen: January 2023 In a Bite: Like vegemite on toast with lots of butter In a Haiku: Umami to go. Dipped in broth but still crunchy? A Lay’s miracle. Origin Story: Miso, the centuries old fermented soybean paste, has seen an explosion in its global popularity over the past …
Flavor: Crab Fried Rice Country: Thailand When Seen: January 2023 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Put your wok away. Delectable crab, fried up. On rice flavored chips. Origin Story: Fried rice is easy to find in Thailand, although generally with less …
Flavor: Chuka Wakame Salad Country: Thailand When Seen: November 2022 In a Bite: Untasted. Have you tried it? Email us and tell us what you thought. In a Haiku: Sesame up front. Chased by a whiff of the sea. Sophistication. Origin Story: Chuka wakame salad is a seasoned seaweed salad from Japan and commonly found …
Flavor: Heinz Mayonnaise Country: Thailand When Seen: June 2023 In a Bite: Sweet and zesty In a Haiku: Mayonnaise on chips? Not as strange as you might think. Like you’re in Belgium. Origin Story: Another in the Heinz mashup series, along with tomato ketchup. While mayonnaise flavor is perhaps not the most common to find …
Flavor: Heinz Tomato Ketchup Country: Thailand When Seen: June 2023 In a Bite: Sweet, with a mild tang In a Haiku: Not your classic Heinz. A big helping of sugar; awaits with this one. Origin Story: As many long time readers will be aware, the Lay’s Flavor Department in Thailand loves brand mashups. This mashup …
Flavor: Double cheeseburger Country: Thailand When Seen: May 2023 In a Bite: Like cheese, but bland In a Haiku: More than a royale. Two patties loaded with cheese. Mildly tasty. Origin Story: The Lay’s team in Thailand released a cheese burger flavor back in 2021, but this is a Max variety, so you know they …
Flavor: Charcoal Grilled Chicken & Somtum Country: Thailand When Seen: February 2023 In a Bite: A strange mix of salty, sour, and spiciness with hints of charcoal and notes of MSG In a Haiku: Charcoal, chili, lime. The perfect flavor pairing. Save a chicken’s life. Origin Story: Grilled chicken and papaya salad (aka somtum or …
Flavor: Spicy Korean Fried Chicken Country: Thailand When Seen: February 2023 In a Bite: Salty with the faintest hints of ginger and chili In a Haiku: Is this a plain chip? Package says no, tongue says yes. At least it’s crunchy. Origin Story: When Korean chicken restaurant Bonchon first start expanding in Thailand over the …