Flavor: Miso Butter
When Seen: January 2023
In a Bite: Untasted. Have you tried it? Email us and tell us what you thought.
In a Haiku: Umami to go. Dipped in broth but still crunchy? A Lay’s miracle.
Origin Story: Miso, the centuries old fermented soybean paste, has seen an explosion in its global popularity over the past few decades, resulting in new variations, such as the sophisticated miso-infused butter. That buttery, umami richness was just screaming out to be paired with the pedestrian potato chip, and thus the Lay’s Flavor Department obliged in what is one of two flavors in its Collab series with instant noodle brand, Mama.