Flavor: Grilled Prawn Gochujang
When Seen: March 2022
In a Bite: Spicy and sweet with a shrimp taste
In a Haiku: Put the grill away. Pre-barbecued for your ease. Enjoy with Butter.
Origin Story: Ever since the K-pop invasion arrived on the shores of Thailand, including Korean flavors in non-Korean foods has become an essential way to attract K-pop stans. While the Lay’s Flavor Department first experimented with the inclusion of this classic Korean condiment back in 2020, in 2022 they’ve taken it to the max with this creation.