When Seen: October 2023
In a Bite: Like salty ranch dressing
In a Haiku: American born. Like licking the Wild West. You know, or you don’t.
Origin Story: Lay’s first introduced ranch flavored chips close to 30 years ago, originally in partnership with Hidden Valley Ranch. No one is clear what caused this mysterious split, although could the disappearing of HVR from Lay’s ranch labels be caused by the same affliction that is currently affecting Target customers?