Flavor: Three Cheese
Country: USA
When Seen: January 2022
In a Bite: Like oddly shaped cheese puffs
In a Haiku: Not one cheese, not two; this one is layered with three. A new cheese puff king?
Origin Story: After almost two years of supply chain disruptions and shortages of everyday household goods, like toilet paper, milk, and orange juice, Americans have been yearning for a new type of snack to hit the shelves of supermarkets and gas stations as a symbol of a return to normalcy in 2022. The Lay’s team heard that signal loud and clear, blessing American shoppers with Layers, a rugelach-shaped chip. And because they are so light and airy, they fill up a bag faster than typical potato chips, meaning that they can sell a lower quantity for the same price as traditional chips. The perfect inflation shield. So why three cheese? Nothing is more American than throwing a whole bunch of random cheeses onto something.
